top of page
Sally Hansen x Despicable Me 4
While contracting at Sally Hansen, I led the design of a Despicable Me 4–inspired nail polish and artificial nail collection. Collaborating with NBCUniversal Illumination, I translated the film’s iconic characters and storytelling into a cohesive visual experience guided by their brand standards.
For the Insta-Dri nail polish line, we wanted to represent the brand in the most recognized and bold way. A couple options were presented to the NBC team, presenting the minion's faces and the logo in different layouts. The boldest (and my favorite) option was chosen. Utilizing the bottle to represent the minion's body was a fun way to show 3 different minion faces any way you turn the bottle.
presented options:
For the artificial nail line, the creative approach centered on distilling each character’s personality into bold, expressive nail designs—turning familiar moments and emotions into wearable art. I executed both the nail graphics and packaging, ensuring a seamless connection between product and shelf presence.
bottom of page