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Despicable Me 4 

Sally Hansen x Despicable Me 4 Artifical Nail Line

While contracting at Sally Hansen, I led the design of a Despicable Me 4–inspired artificial nail collection. Collaborating with NBCUniversal Illumination, I translated the film’s iconic characters and storytelling into a cohesive visual experience guided by their brand standards.

 

The creative approach centered on distilling each character’s personality into bold, expressive nail designs—turning familiar moments and emotions into wearable art. I executed both the nail graphics and packaging, ensuring a seamless connection between product and shelf presence.

 

The result is a playful yet refined collection that bridges entertainment and beauty,

bringing cinematic storytelling into an everyday, tactile format.

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© 2024 by Victoria L. Brown. 

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